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It’s a family of North Sea words at various stages of commercialization/gentrification: koselig,gesellig,hygge,cosagach,cozy.


The Dutch would be crazy not to package up their gezellig coffeeshop and brown cafe culture, decor, and furniture in shipping containers for export, and deploy them in American states and other countries that have legalized cannabis, the same way the Irish package and ship entire prefabricated pubs around the world.

https://medium.com/@Thrillist/how-the-irish-ship-entire-pubs...

>How the Irish ship entire pubs around the world

>You may not have been to Ireland, but you’ve still pulled up a stool to a Dublin-made bar counter.


Many people got that hygge book, but it's funny when you actually go to Denmark and find out most of it is actually made up. Hygge is real, but it's being pushed way more now that it's become a global word.


I got a taste of this pop-culture version in my corner of the world a few years ago, where apparently it meant furniture in all white, fake white bricks on the walls and, above all, offensive amounts of 3000-4000K light from LEDs.


We have a new build housing estate not far away called Hygge Park or something similar. Really dates it to a moment in time.




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