Timing definitely has something to do with it, but also consider the headline.
Yours was "787 spells 7-8-7", which is not as simple to understand as "Dreamliner spells out...". Instantly, this headline catches enough of my attention to click on the link.
For headline copy, sometimes it will help to search Digg/Reddit and see which keywords people have already clicked on the most. This applies to email subjects, website CTA, etc.
Yours was "787 spells 7-8-7", which is not as simple to understand as "Dreamliner spells out...". Instantly, this headline catches enough of my attention to click on the link.
For headline copy, sometimes it will help to search Digg/Reddit and see which keywords people have already clicked on the most. This applies to email subjects, website CTA, etc.