Analytics are widely used in communication departments in European enterprise, and where that previously was very often Google Analytics, it’s hard to use it because of Google’s inability/unwillingness to change their enterprise targeting business model to be GDPR compliant. I’m not personally convinced you really need an analytics tool in most European communications departments. As long as saying something like that is akin to heresy, however, I think it’s safe to say that a lot of people are interested in alternatives to Google Analytics.
It’s likely not just in Europe anymore. Privacy seems to be a tend that is on the increase everywhere. But as I understand it, things move to the top of HN if they are interesting to a lot of people, and privacy is interesting to a lot of people these years. Not just to the “nerds” either, at least I tend to see more and more discussion on it outside of tech circles. In the EU specific you do have the very real “motivation” of dropping Google Analytics because using it puts you in the lovely area of breaking the law.
