It sounds like "hardware > service" was not just core to the product's value proposition, but also a core value of the founders.
And if so, I get it. But it seems like 99% of people will choose convenience over privacy, even if they claim that privacy is really really important. So if you're selling something that is more private than convenient, you should accept that you've eliminated 99% of the world from your TAM.
And if so, I get it. But it seems like 99% of people will choose convenience over privacy, even if they claim that privacy is really really important. So if you're selling something that is more private than convenient, you should accept that you've eliminated 99% of the world from your TAM.