Paradoxically this is also the reason why the biggest advertiser's search engine sucks more and more. This fuzzy search where he looks for all kind of synonyms instead of what he's asked means it often returns no useful results and misses the target by a solar system or two.

Looking for a film on the web = imdb no babies are born = no procreation

So let's search for "imdb no procreation": http://lmgtfy.com/?q=imdb+no+procreation and http://www.bing.com/search?q=imdb+no+procreation

Now let's turn off this fuzzy synonymous search, go on the results page for "the film where no more babies are born", click on "more search tools" in the sidebar and click "verbatim". Not only the actual results doesn't show up anymore but we now see this very story referenced several times further skewing the results towards confirmation bias: https://en.wikipedia.org/wiki/Google_bomb

I switched from metacrawler to google for my web searching in 1998, I can testify that it's getting worse and worse at providing relevant results for a while now and at the same time it gets better at tracking users and raising privacy concerns, censoring results, adding clutter, spam and ads, silently removing useful features. I've switched to duckduckgo in 2010 and rarely go back to google anymore.