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Google web search's secret: it's not searching what you tell it to search.

- suggest spelling corrections and alternative spellings - personalize your search by using information such as sites you’ve visited before - include synonyms of your search terms to find related results - find results that match similar terms to those in your query - search for words with the same stem, like "running" when you search for [ run ]

http://support.google.com/websearch/bin/answer.py?hl=en&...

Also https://en.wikipedia.org/wiki/Google_bomb



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