> casinos have spent millions of man-hours of research
You'd be surprised, casinos, in fact, spend almost zero time actually working through the math of their games. All the established table games are taken for granted, and for anything new -- entirely new games or side/extra bets -- the responsibility lies on the game inventor to have a trusted 3rd party validate the math (this is usually enforced by the gaming commission) and the casino simply refers to the validated results when considering implementing the new game/wager.
Any consideration of "social stigma" about a wager is nil. As an example, baccarat is fundamentally a boring game with zero decisions, however the actual gameplay, where players have all kinds of superstitions and are allowed to touch, tear, fold the cards, can be extremely social and often quite exciting. Casinos could deal blackjack in a similar, social fashion where all players share a single hand, but none do. And certainly, no casino would shift the odds in the players' favor (pay on 12 on Don't) for some kind of social impact, as any positive benefit would be 10x, 100x subsumed by professional bettors exploiting the positive EV.
You'd be surprised, casinos, in fact, spend almost zero time actually working through the math of their games. All the established table games are taken for granted, and for anything new -- entirely new games or side/extra bets -- the responsibility lies on the game inventor to have a trusted 3rd party validate the math (this is usually enforced by the gaming commission) and the casino simply refers to the validated results when considering implementing the new game/wager.
Any consideration of "social stigma" about a wager is nil. As an example, baccarat is fundamentally a boring game with zero decisions, however the actual gameplay, where players have all kinds of superstitions and are allowed to touch, tear, fold the cards, can be extremely social and often quite exciting. Casinos could deal blackjack in a similar, social fashion where all players share a single hand, but none do. And certainly, no casino would shift the odds in the players' favor (pay on 12 on Don't) for some kind of social impact, as any positive benefit would be 10x, 100x subsumed by professional bettors exploiting the positive EV.