You should differentiate between added sugar and naturally occurring sugar. It's OK to have fruit. It's not OK to have food loaded with artificial sweeteners or artificial sugars.
I run a small business that sells sports drinks and other healthy beverages aimed at athletes. Our drinks have a few grams of naturally occurring sugar, because some ingredients that are naturally hydrating also contain natural sugars. Nothing wrong with that, as opposed to a 16oz BigCorp (Gatorade, Powerade, Lucozade, Carabao, Body Armor, etc...) sports drink that has over 1oz of added artificial sugars. There's a MASSIVE difference. People don't realize that.
I run a small business that sells sports drinks and other healthy beverages aimed at athletes. Our drinks have a few grams of naturally occurring sugar, because some ingredients that are naturally hydrating also contain natural sugars. Nothing wrong with that, as opposed to a 16oz BigCorp (Gatorade, Powerade, Lucozade, Carabao, Body Armor, etc...) sports drink that has over 1oz of added artificial sugars. There's a MASSIVE difference. People don't realize that.