> Soon after Spotify appeared I stopped pirating, because Spotify offered a much better service than piracy sites and brick & mortar stores for a reasonable price.
The fact that revenue still hasn't returned to 1999 levels shows that the price is not "reasonable". They are forced to price it that low because otherwise people would just pirate the music. Many probably still do.
Alternatively, the 1999 levels weren't reasonable. Or the 1999 level isn't reasonably today because there's a LOT more entertainment alternatives vying for attention.
The fact that revenue still hasn't returned to 1999 levels shows that the price is not "reasonable". They are forced to price it that low because otherwise people would just pirate the music. Many probably still do.