I'm reminded of the term "architecture astronaut". When you're discussing business strategy in highly abstract terms, I'm not sure whether you're onto something or whether you're being a business strategy astronaut.
At first blush, Facebook's got a stronger foothold in "identity, data, and a sharing protocol". At second blush, they still make less revenue/profit than Google, which in turns makes less revenue/profit than Apple. And it's hard to see how that will change without flying up into the stratosphere talking about ungrounded abstractions.
Facebook gets more buzz and is considered hotter shit because it's newer. It doesn't mean anything.
What does mean something is that Facebook can provide targeted advertising, and obviously an amalgam of Facebook and Google could provide the most targeted advertising. For instance, if I googled something about online dating but my Google+ account said I was married, the CPC/CPM on Adwords for my search should be different than if my Google+ account said I was single. If Google has any business sense, Google+ is about targeted SERPs and targeted advertising, it's not about vague abstractions that may or may not have anything to do with turning a profit.
At first blush, Facebook's got a stronger foothold in "identity, data, and a sharing protocol". At second blush, they still make less revenue/profit than Google, which in turns makes less revenue/profit than Apple. And it's hard to see how that will change without flying up into the stratosphere talking about ungrounded abstractions.
Facebook gets more buzz and is considered hotter shit because it's newer. It doesn't mean anything.
What does mean something is that Facebook can provide targeted advertising, and obviously an amalgam of Facebook and Google could provide the most targeted advertising. For instance, if I googled something about online dating but my Google+ account said I was married, the CPC/CPM on Adwords for my search should be different than if my Google+ account said I was single. If Google has any business sense, Google+ is about targeted SERPs and targeted advertising, it's not about vague abstractions that may or may not have anything to do with turning a profit.