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This is the whole problem with Amazon and why I call it a flea market.

Other retailers put their reputation on the line with their merchandise. Sure, the same factory that manufactures for Old Navy makes QRYGGS. But Old Navy vets it.

Amazon’s issue is that it tosses its hands up and says “Sold by QRYGGS, fulfilled by Amazon.” Amazon says: if it’s garbage, not our fault, but you can return it. That’s just wandering a flea market with random vendors selling junk.

So I’m actually disappointed that Amazon would double-down on this by eliminating its private labels. At least if I see it’s an Amazon brand, I know they vouch for it. Indeed, my experiences with Amazon brands have been at least decent. But given the choice between fighting the regulators, somehow firewalling the private labels from the other vendors, or reducing its flea-market trafficking, Amazon decided to double-down on the flea market and scale back goods that it vets. It’s a big red-light district of some good stuff mixed in with tons of garbage.



> Amazon says: if it’s garbage, not our fault, but you can return it.

But we will close your account if you return too many things.


> “Sold by QRYGGS, fulfilled by Amazon.”

Do you think we can side step the issue by only buying stuff that’s “sold by” Amazon or one of its global subsidiaries?


Well, somewhat. But Amazon doesn’t vouch for its supply chain since it “commingles inventory” that various vendors ship to its warehouses. So even if something is “sold by” Amazon there’s risk it’s counterfeit junk.

Some flea market sellers, unreliable as they can be, have an advantage here: many sell under their own brand, even if you’ve never heard of it. In contrast, if you seek out a known brand on Amazon, there’s the risk of fakes. Every product listing on Amazon carries a set of risks.




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