Measure Map was a small team acquired by google that made a pretty analytics app for blogs and they went on to overhaul Google Analytics, which at the time still look pretty rough because it was an acquired app (Urchin) that was made for power users.
That team worked pretty well. After everyone vested, Jeff Veen put the band back together and they started cranking out other apps, first WikiRank and then Typekit, which was just bought by Adobe.
I can see the parallels with Milk: 1) a small interdisciplinary team that works well together and with a kickass designer (Daniel Burka) that has a knack for making the complex look simple, and 2) an app like Google+ that's just as important to their new core mission as Analytics was to their old one and also has similar room for improvement.
Measure Map was a small team acquired by google that made a pretty analytics app for blogs and they went on to overhaul Google Analytics, which at the time still look pretty rough because it was an acquired app (Urchin) that was made for power users.
That team worked pretty well. After everyone vested, Jeff Veen put the band back together and they started cranking out other apps, first WikiRank and then Typekit, which was just bought by Adobe.
I can see the parallels with Milk: 1) a small interdisciplinary team that works well together and with a kickass designer (Daniel Burka) that has a knack for making the complex look simple, and 2) an app like Google+ that's just as important to their new core mission as Analytics was to their old one and also has similar room for improvement.