I don't think it's a product so much as a proof of concept. The use of electricity will definitely not make this a must-have for backpackers, but maybe the technology can be leveraged for larger scale filtration systems (or just the one you use in your house).
I can see this as a product given the trend of failing infrastructure. Right now, we’re only seeing things like poorly maintained roads & bridges, and failing power grids depending on your area. I predict that water purification issues will go beyond the rust belt if it hasn’t emerged already.