I actually don't really get the game that much. I've played, it's kind of fun, but half the time people can't figure out how to draw the subject and just write it out ... literally, this happens about 1/4 of the time. But kudos to them for their success. I do question the $200 million and I can only imagine, as another user said, Zynga would try to transition users to their other games in the long term.