Isn't that almost the whole point of the magazine?

I guess for something a bit more catch-all like "Rolling Stone" Ads would detract.

But for something like USA Hockey, honestly the Ads are more interesting than half the actual content. Although seeing the same 4 ads for home skating rinks has gotten old.

Although I guess this would be more akin to searching Google for "new hockey products" and then it would make a lot of sense to return pure ads.

That's fair! To be honest I haven't looked at a magazine in a long time unless I was in a waiting room so maybe I am just a bad example.

adbusters(https://www.adbusters.org/) is the only magazine I ever liked.

Some older magazines, like Computer Shopper, were 90%+ ads. I enjoyed seeing ads in game magazines too, because they were a great way to find out what's coming soon on top of the magazine's preview section. So while I agree that ads are frequently annoying, in particular when I'm trying to search for stuff, ads are not universally bad.