This seems like a pretty grass roots effort to me: mothers horrified that nude pictures of their 12yo daughters are being created with generative AI. These young girls (not yet women) are indeed victims, no narrative construction required, and stories like this can easily spread virally among parents, esp. mothers of girls, without any push needed. I'm not even sure tech regulation is needed or sought: a few lawsuits making this unprofitable as a mobile-first service will probably reduce the barrier-to-entry enough to protect most youngsters. Only the most motivated zoomers can use the command line.
I am suspicious of the fact that this appears to stem from a free service: I assume they are collecting data, but I thought using or storing images of minors required consent from a guardian in Europe?
The mass media (including social networks) get to pick and choose what they broadcast. No matter how hard you try or how despicable something that happened to you is, if the mass media don't want to give you coverage, no one will ever hear of you.
So yes, this is getting publicity because the government wills it.
