All of this is retcon. The whole thing is just fantasy. Like, that's just not how it happened. From wiki:
Confederate Colonel John Pemberton, wounded in the American Civil War
and addicted to morphine, also had a medical degree and began a quest
to find a substitute for the problematic drug.
Like sure - a cocaine tonic sounds just the thing to help an alcoholic doctor kick a heroin habit.
Pemberton claiming it a cure for many diseases,
including morphine addiction, indigestion, nerve disorders, headaches,
and impotence.
Oh yeah, baby! Dude was selling coca-wine, and then temperance kicked in and he had to de-wine the wine. Here's Munger talking about adding colour:
For similar Pavlovian reasons, it will be wise to have
our beverage look pretty much like wine, instead of sugared water.
And so we will artificially color our beverage if it comes out clear.
Lol, no. The color needed to emulate wine because his current users were used to a wine cocaine tonic. Got the bring the exiting user-base along.
The technical term for Munger's story is bullshit. He doesn't consider it a lie, because the facts are unimportant to his story.
Honestly, reading this diminished my opinion of him. To talk the whole time about pavlovian and operant conditioning without once mentioning drug tolerance and withdrawal discomfort is just beyond. He can't be that stupid, so I must suspect dishonest motive. Or even worse: obscurantic Straussianism.
The technical term for Munger's story is bullshit. He doesn't consider it a lie, because the facts are unimportant to his story.
Honestly, reading this diminished my opinion of him. To talk the whole time about pavlovian and operant conditioning without once mentioning drug tolerance and withdrawal discomfort is just beyond. He can't be that stupid, so I must suspect dishonest motive. Or even worse: obscurantic Straussianism.
https://en.wikipedia.org/wiki/Coca-Cola#19th_century_histori...