I think you are reading something into my tone that I didn't intend.
More importantly, I think you are wrong to think "Nobody knows we exist" and getting the details right are somehow separate. I built a business by a thousand small fixes. I worked on getting the SEO, copy writing, UX, ads, etc. better every day. Then one day the conversion rate was high enough that buying ads became nicely profitable and word of mouth started to take effect. Details matter.
If a fashion site has an UX issue that makes it not fun to use, it is a real problem. There is no next button at the bottom of the list of items. It feels like the site is broken, but this such a trivial problem to fix.
More importantly, I think you are wrong to think "Nobody knows we exist" and getting the details right are somehow separate. I built a business by a thousand small fixes. I worked on getting the SEO, copy writing, UX, ads, etc. better every day. Then one day the conversion rate was high enough that buying ads became nicely profitable and word of mouth started to take effect. Details matter.
If a fashion site has an UX issue that makes it not fun to use, it is a real problem. There is no next button at the bottom of the list of items. It feels like the site is broken, but this such a trivial problem to fix.