Every additional third party improvement I see shows me how other companies are still investing in the iPhone. It's been a few years now since Google seems to be on a constant decline, and the latest Pixel phones only seem to go further on that path.

It's the contrast between an ecosystem on a decline, and one still being invested in by others.

Not that Apple are perfect, the single biggest blocker to my cohort of friends all replacing their Android with iOS within a few weeks remains the lack of a native third party browser with adblocking extensions.