Yup. And the move from a camera to a cinema camera incorporating cinematography trickery represents a marked change in what a personal camera is and does.
This isn't any trickery, this is a file format. One that actually avoid the uncontrollable computational photography done by default and actually changes the nature of the picture without the input of the user. This is helping conserve what we think of pictures as a digital capture of light. Rather than what it's becoming, which is the product of hallucinated details by a neural network.
This is a great point but it's not what the article is about. This is about bringing existing features of digital cinema cameras to a portable phone.