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What I don’t understand is why YouTube is going to these lengths to penalize ad blockers when they still gate Premium behind a bundle with another service nobody wants. They even trialed an unbundled Premium in Europe two years ago, but never did anything with it: https://www.theverge.com/2021/8/2/22605455/youtube-premium-l...

One can only conclude that some executive at Google is still dead-set on making YouTube Music happen, and YouTube Premium will continue to suffer as a result.



> They even trialed an unbundled Premium in Europe two years ago, but never did anything with it.

Oh, they did something with it – cancelled it. https://www.theverge.com/2023/9/25/23889917/youtube-premium-...


I didn't realize you music was a thing until I got it with premium. And I'm glad to have it. It seems pretty good.




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