I’ve seen B2B sales desperately trying to sling their solutions to so many companies that are not at the right stage to value or understand it, so things like “companies with one level of engineering management” vs. “two” vs. “more.” “Companies disillusioned by terrible attempts at Agile,” or “… where the security team is a candle they forgot to light,” or “Companies with a violently dysfunctional Product leadership,” or “Companies with an inexperienced/checked-out CEO” or “…looking for a buyer” might be relevant — assuming you manage to rephrase those into less hurtful categories. Details gained from LinkedIn, etc. would be helpful to train our funnel model to say: “We seem more likely to sell our LLMaaS to companies with a certain number of technical employees or CTOs that like open-source.”

Same for customers: I receive so many coupons for things I clearly do not need or care for. But there are things that I would be considering (my Amazon basket is a good indicator). You’d need to include relevant ideas and exclude things I’ve likely already bought, though… Given how Amazon Prime is unable to not insistently recommend TV series that I’ve finished and will hide what I’m actively watching even when I search for it by name, that could be a hard problem to fix.

Matching that with the political thing: how to convince people to buy certain things. There’s been some controversy in trying to use the OCEAN model to get people to vote for certain people, but I think there’s room for an ethical way of telling marketers: that person would subscribe to HelloFresh because it’s cheaper than GrubHub, that person because they need structure in their life, that person because they want to eat healthy, that person because they like the idea of learning something, that person because they need to have something nice to serve their dates and that person, they already subscribe, stop being weird.