I can't speak to the article as its paywalled, but professional artists absolutely need and utilize studio management services. I worked in the art world for years before entering the tech industry and it was common, at the professional level, to see teams of office workers working for major artists.
The usual trajectory is something like:
1. Get a studio assistant.
2. Get a couple more studio assistants.
3. Get a studio manager.
4. Get an accountant.
5. Get team of assistants.
6. Oops now we need HR.
Yes, after they find success. If this is an incubator, it would be helping artists to grow their career and for that they need pr, not studio management.
Since the base requirement is to already gain at least 50k/year with this activity, and a prefered 100k to start, I don't think it's gonna help any starting artist.
Yes, this is spot on. And it is so hard to navigate doing this well, as part-time studio assistants require training, often leave when a new semester starts or they get their own solo exhibition offered to them, requiring replacing them and retraining that replacement. You're also only getting the skill set of those individuals, whereas with our company you're getting a team with a deep network and highly diverse experience. When our Artist Liaison doesn't know how to deal with something, they don't go back to the artist and make them handle it. They come to our management team and we help them do it well. We scale up and down with their income and operational needs, and our goal is to prepare them to take over our systems when they outgrow us and can afford a full time staff of their own, which we would even help them hire.
The usual trajectory is something like:
1. Get a studio assistant. 2. Get a couple more studio assistants. 3. Get a studio manager. 4. Get an accountant. 5. Get team of assistants. 6. Oops now we need HR.