Let's throw the guide as well, cause it's the people reading the guide who made the ecosystem.
If one is faced with a guide that essentially tells them: communicate well, don't be a douche, improve constantly, and do hard and smart work, and they are shocked by the guide's revelations, maybe we went somewhere wrong along the way.
I strongly doubt it’s the people who read the guide. It’s the people who learn about it from word of mouth that produce Jira-driven behemoths. Really, try the guide. It’s minimal.
If one is faced with a guide that essentially tells them: communicate well, don't be a douche, improve constantly, and do hard and smart work, and they are shocked by the guide's revelations, maybe we went somewhere wrong along the way.