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To be fair it is probably a feature needed and wanted by 0.00001% Google users(compared to 90% Kagi users) so it gets prioritized away in PM meetings.

Also uniformity of experience is needed for large scale (trillions of datapoints) A/B optimizations of ad clickthrough rates. So less variabiity is better and this is why Google results look the same for everyone in the world.

In contrast, in Kagi world, user is in the center of it (as they are the ones paying for the product) and the vector Kagi optimizes for is user satisfaction. So users can customize not just what is in their results but also how the results are presented.



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