Nokia could both make too many phones and fail for other reasons. The article doesn’t say Nokia failed because it made too many phones.
However, I do remember the first time my wife got an iPhone. Her Nokia was breaking down and she was trying to decide which Nokia would replace it. She spent a week comparing models. In the end she said “fuck this” and got an iPhone.
What’s really funny was that Malcolm Gladwell did a TED talk about the importance of segmenting the shit out of markets - just as the market pushed back and demonstrated he was talking nonsense.
Its funny they made to many phones but once they had the N900 they didn't make enough. And didn't care about the platform. And then didn't make another one for many more years, until the platform was dead anyway.
What warzone had she been to? I remember dropping my old Nokia down a stairwell once. When I fetched it there was a crack - in the tile floor!
Of course this was one of the older models, I think the marketing material included the phrase "supports SMS!" or something to that effect.. Good times!
I think it was the Nokia N70. The keyboard got dicky over time, the slide was rough and the camera had stopped working. Not all Nokia phones were built like tanks.
My phone of choice in those days were the tiny Sony-Ericsson phones. I really liked the K750i and before that the T610. Not as rugged as the Nokias, but smaller and nicer.
Oh yeah, that was after the "tank era" of Nokia phones. I think the last real Nokia tank was the 3310, or maybe it was just such a success that all tanks after it have been forgotten (by me at least)
I'm struggling to remember the model name of the absolute unit of a phone I dropped down that stairwell, but it was older than the 3310 at least(I later replaced it with the smaller and lighter 3310)
However, I do remember the first time my wife got an iPhone. Her Nokia was breaking down and she was trying to decide which Nokia would replace it. She spent a week comparing models. In the end she said “fuck this” and got an iPhone.
What’s really funny was that Malcolm Gladwell did a TED talk about the importance of segmenting the shit out of markets - just as the market pushed back and demonstrated he was talking nonsense.