The success of the iPhone was not due to a price anchoring effect. Sure, if you just wanted to make calls the iPhone was (is) rather expensive. But they were really selling a computer in your pocket, which among other things could browse the web like a computer, display maps from pretty much any location on earth, and replace those bulky Franklin Planners. Not to mention take phone calls. There was nothing like it for multiple years.

I am a pretty late adopter, but I bought the original iPhone. Totally worth it. Two years later when everyone's phone contract was up, they all got iPhones.