I'm not sure it's despicable, but the difference to gambling is that gambling is sold as purely entertainment. The fun _is_ the product. Swoopo mentions entertainment as well, but they also make people believe that they are buying a product for a good price, which is clearly not the case.
So as a (potential) customer I'm taking note that this company is using deceptive tactics, claiming one thing and structuring their system to do something else. Yes they do it openly, so it's up to everyone to not buy from them and to remember not to buy from this company and the people behind it ever again.
Yes, but if you try to buy several products in this way you're not always winning, so the average price each individual pays per successfully purchased product will be awful, or the business model wouldn't work.
Right. Which is fine because that's the entertainment aspect of it. You're playing a game where the goal is to get a product for the best price, and you know it. And if you don't succeed, you lose some money, and you know that too.
Seems like a fun game to me, I'm already thinking about how I might be able to take advantage of it.
So as a (potential) customer I'm taking note that this company is using deceptive tactics, claiming one thing and structuring their system to do something else. Yes they do it openly, so it's up to everyone to not buy from them and to remember not to buy from this company and the people behind it ever again.