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I was really close to going with Heroku, I decided not to as I wanted full customisation options and I've been hosting rails apps for a long time and know what I'm doing.

If you're inexperienced in server administration, go with Heroku I'd say. It's a great service and works really well and if you do get a load of traffic, it's really easy to scale up. There's a guide here to using unicorn to get 4X the performance out of it:

http://blog.railsonfire.com/2012/05/06/Unicorn-on-Heroku.htm...

You're correct in saying $40 per month for hosting until I gain more users. If someone would sign up to my "pro" plan I'd be breaking even :)

However I don't think that even if it does take off it will be as profitable as it sounds. It seems customer acquisition is going to be my biggest problem and so I'll probably end up spending lots on adwords and other promotional avenues.



It was good to meet via the chat box on your site. I've spent a little more than you, but not a great deal. Thanks for the design tips - much needed!

That marketing plan I sent you covers only the basics, but perhaps with enough consistent effort the basics might be enough to drive initial traffic.

As I said, if there's anything I can do, let me know.




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