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There are a few in the UK but it's usually inner-city or highly personal: they don't make use of overnight vans so for me to pay for something to go to Scotland from London via one of these guys is going to cost me a whole lot more than $200.

I disagree. Trite comparison, but: "Most people don't want to pay the $999 for a Pentium PC… paying $1999 would restrict your customers to a very small part of the computer market." If you offer the quality I bet it's possible to make a really profitable business out of it. Think how many times these items are important: heck, I just wanted my TV so I could play Battlefield 3, but I'd have paid more than I did to get it sent to me. How much would people pay to not have a crummy experience with a courier if they used a courier a couple of times in a year?

Not suggesting I know the answers, but I think it's an interesting area for innovation.



I don't disagree that folks would pay more for a better experience, but I think they'd pay a few bucks - maybe up to double. Not 10X. Paying $200 for shipping would be like paying $10,000 for a PC to play BF3. Most people who can spend money like that have someone who takes care of their shipping and receiving, because their time is valuable.

Consider this: for $50, you could probably get someone who lives on your street to sit around all day waiting on your behalf for your package to arrive.




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