"Valuation" is the same reason Tesla is "worth" an absurd amount of money well beyond its means. It's all bullshit.
No one is buying this crap. Just because you see it on shelves and in chain stores doesn't mean anything.
I have friends at Walmart. Pavilions. Albertsons. And Wawa (NJ). It's a novelty beverage like any other and any speculative valuation about it is just meme financebro shenanigans.
Supermarkets are data driven and ruthless. I don't see them putting anything on their valuable shelf space for more than a few weeks if it doesn't sell.
I don't see stores continuing to stock items that don't sell long term and this product has been around long enough for the stores to realize this and stop stocking a non selling product. So in saying that I have to disagree with your observation.
Are your friends "at Walmart. Pavilions. Albertsons. And Wawa" cashiers or something?
If they had access to sales data they'd know this stuff is flying off the shelves in a confusing way. It's just edgy marketing fizzy water. But it's extremely popular with early 20s dudes right now.
No one is buying this crap. Just because you see it on shelves and in chain stores doesn't mean anything.
I have friends at Walmart. Pavilions. Albertsons. And Wawa (NJ). It's a novelty beverage like any other and any speculative valuation about it is just meme financebro shenanigans.