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I really want a term for the phenomenon whereby billion dollar companies frequently struggle to create the kind of technology three interesting weirdos can write over a weekend.


Fred Brooks discussed this in the 70s.

A software system is ~3 times harder than a weekend-garage program, and a software product is ~3 times harder than a software system, so you're at 9 times the work before even starting to go into all the work marketing and selling it and doing the internal overhead work to make sure that the organization is ready to sell and support the new product when it's ready...

Also a billion dollar company has a lot more to loose than a few interesting weirdos working on a weekend project, and so rightly expect more risk management reviews.


red tape. bureaucratic friction. multiple stakeholders coordination.

The problem is not that smart people do not exist in a big org, but that they work in an environment with vastly different constraints which have been established because the scale and goals of the projects are vastly different from those in a small team.


Misalignment of incentives




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