Most people don't understand the difference between "Google" and a "Browser" [1], cynically, I don't hold much hope people will care what browser cookies are.
I've already had to explain to my parents that cookies aren't evil, the sites they visit (BBC/Google etc) are mainstream and fine.
As an EU resident and webmaster of several sites for myself and clients. I see little benefit to my visitors other than causing me a lot of grief over trying to follow guidelines and hoping my implementation doesn't break them.
I was speaking to a client about it today, he hasn't seen anything about it and I doubt many small business owners have seen (or cared) much about it.
I've already had to explain to my parents that cookies aren't evil, the sites they visit (BBC/Google etc) are mainstream and fine.
As an EU resident and webmaster of several sites for myself and clients. I see little benefit to my visitors other than causing me a lot of grief over trying to follow guidelines and hoping my implementation doesn't break them.
I was speaking to a client about it today, he hasn't seen anything about it and I doubt many small business owners have seen (or cared) much about it.
[1] http://www.youtube.com/watch?v=o4MwTvtyrUQ