Huh? That's exactly the same as all the billions of people who don't work in tech. Everyone has that choice; tech workers aren't special here. You can either use the Big Tech spying services, or not (and miss out on various things as a consequence, because of the social factor of many things).

The choice is something that everyone has, and people (tech and non-tech) exercise that choice every day. Usually, though, it's people refusing to use one Big Tech service in favor of a different one: look how many younger people now don't use Facebook, but instead use TikTok.