If you didn't want the ads you should have bought an ad-free version.

Here I would side with Amazon.

It's not like skipping ads on Tivo or being forced to watch unstoppable trailers on a Disney DVD.

You have made an honest and fair deal with Amazon. You can buy a Kindle or they will pay you $20 in return for viewing some pretty unobtrusive ads. Hacking this version to skip the ads is basically unfair.

In reality few enough people will do it to impact Amazon, and the jailbreakers probably also own other kindles AND buy more books from Amazon than the average person - but Amazon is on the side of the angels here.

Are there sides? I'm just saying something you can do with it. I don't see this any different than magazine subscriptions like Home and Garden that have about half the pages as ads. I tear any double-sided ads out of the magazine.

How is skipping ads on Tivo any different? The implicit contract of broadcast television is that the ads pay for the content.

I haven't been offered a deal by the advertiser to watch ads for a discount or pay more for no ads (plus I'm paying a subscription for the cable) - not watching TV ads isn't stealing whatever Mr Turner says!

It would be like going to buy a car and saying and asking for a discount because you had seen their ads on billboards along the freeway!