I still find it hard to believe Apple will produce a full TV set. I think an Apple projector is more likely for the simple reason that LCD TVs are big and heavy. The problem with LCD TVs are:
* They take up a lot of space in store. Having two large TVs set up takes away space from 2-3 iMacs or 4-5 MacBooks. That means only two individuals can enjoy that square footage instead of 4-5. Not to mention that enjoying the TVs actively takes away from the experience of others (A/V noise). How annoying is it when someone turns up one of those iPod docks at a store? Now imagine that happening all the time with two sets of audio clashing with each other.
* Getting them home from the store is a pain.
* "Normal" people would need installation services (wall mounting and/or discarding of an old TV set), requiring Apple to build out their own "Genius Squad".
* Repairs would be a pain. How do you lug a 42" TV to the Apple Store to be checked out by a Genius? Will Apple ship around huge empty boxes for you to pack your TV in to send it out to them? And then you have the trouble of getting it to the UPS guy and then getting it re-installed when it comes back. In-home repairs would be something new for Apple and again would require them to staff up a "Genius Squad".
* Apple hardware generally moves faster than TV refresh cycles. Want the software features of the 2015 Apple TV? Sorry, the A6 chip in your 2013 model can't handle it. Time to throw out that 30-pound piece of aluminum and glass and replace it with a new one.
* They take up a lot of space in store. Having two large TVs set up takes away space from 2-3 iMacs or 4-5 MacBooks. That means only two individuals can enjoy that square footage instead of 4-5. Not to mention that enjoying the TVs actively takes away from the experience of others (A/V noise). How annoying is it when someone turns up one of those iPod docks at a store? Now imagine that happening all the time with two sets of audio clashing with each other.
* Getting them home from the store is a pain.
* "Normal" people would need installation services (wall mounting and/or discarding of an old TV set), requiring Apple to build out their own "Genius Squad".
* Repairs would be a pain. How do you lug a 42" TV to the Apple Store to be checked out by a Genius? Will Apple ship around huge empty boxes for you to pack your TV in to send it out to them? And then you have the trouble of getting it to the UPS guy and then getting it re-installed when it comes back. In-home repairs would be something new for Apple and again would require them to staff up a "Genius Squad".
* Apple hardware generally moves faster than TV refresh cycles. Want the software features of the 2015 Apple TV? Sorry, the A6 chip in your 2013 model can't handle it. Time to throw out that 30-pound piece of aluminum and glass and replace it with a new one.