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I wonder Louis Vuitton really wants to stop the practice of repurposing their handbags, or they are doing it for a Streisand effect? Were that lawyers or sales managers who decided to go after the man?


Most likely they see it as cheapening their brand.

Seeing a luxury product being cut up for parts makes people see it as a sum of those parts and not a handcrafted luxury product.


LV is financially interested in preventing anything that might cheapen the luxury LV brand.

The existence of non-luxury wallets made of leather stamped with the LV logos seems to be perceived by LV as cheapening the LV brand.


That makes me want to get as much cheap LV stuff as I can and modify it and resell it.




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