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I haven't looked in to this particular instance, but in general...

why buy a company that has no significant revenue? It's not like it's some shock to google - "oh no, meebo doesn't make enough money!?"

So... yeah, the services were provided 'free' in some sense, but meebo was able to continue running before this. Just... yeah.. buy stuff, shut it down.

If it's not a significant source of revenue, it probably doesn't take a significant amount of cash to keep it running for another 6 months to a year.

EDIT: I should have added, I understand the logical reasoning behind buying a company for its assets/talent. Doesn't mean it's not annoying.



I believe Meebo was purchased to become part of Google+ not to be an independently operated subsidiary of Google. This shutting down doesn't mean that Meebo will leave the internet space, it just means that the next time we'll see Meebo it'll be with a "Google+" logo on it.

Larry Page has been shutting down and consolidating divisions of Google for the last 18 months. This appears to fit his strategy at the moment. Why pay for two chat divisions?


Why buy a chat service if you already have one?

They wanted the meebobar only, because it's cheaper than building their own, or it's too entrenched to compete against. Those are the only two plausible explanations that would make sense (to me, obviously) but neither actually make much sense when applied to Google.


> why buy a company that has no significant revenue?

Because users are often just as if not more valuable than the money a company makes. Google probably bought Meebo because they thought the product was a good fit for their new social direction and because it already has a user base.

As far as the services they're shutting down, most of them are in conflict with things Google+ does.


If they are shutting down every user-facing service, how is the userbase relevant?

From the news they're only interested in the Meebo Bar installed base, which are not end-users.


The users are switched to Google services. They'll probably be privately emailed about it.


According to CrunchBase Meebo took in about 70 million in investment over the course of the company. They started in 2005 and kept growing so you might guess their burn rate is about a million bucks per month. (LinkedIn lists 160 Meebo employees, so a million might even be way low)

Perhaps 6-12 million dollars is insignificant by your standards, but if they don't have the dough then they have to close up shop. You could argue that they could fire everybody and just keep a skeleton crew to keep the site running for a year, probably much cheaper. But what purpose would that serve for them? It would be a dead company at that point.


Userbase, talent, technology. It's surprisingly easy to have a very well put together company that nevertheless is missing some key elements needed for profitability.




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