Prices in the US don't include sales tax (VAT). In the UK they do. Take the new iPad for example. $499, add 20% UK VAT ~$599 which at today's rate is ~£385.

The UK price for the same iPad is £399. Yes there is a discrepancy, but you're not being ripped off as much as you think you are.

Unless you buy an Apple TV, that is.

Could also be due to licensing regulations etc etc. There seem to be a million and one EU directives regarding different levies placed on tech. For example if something can record more than 30 seconds of video I believe it's classed in a separate category and carries with it hefty levies.

Also, if I remember right, in Europe, electronic devices must come with at least 2 year warranty, compared to 1 year in the US.

It seems wonderful compared to Brazil, where $599 is "converted" to R$1.549,00 ($766), even if there is a Foxconn factory here now. It makes no sense at all.

Higher operating expenses too: staff, store rental, etc.

thanks!

this makes a lot more sense now..