What is the opposite of "If you are an outlier, Macs are not for you"? Is it, "If you are average, you should buy a Mac"? That doesn't sound like a very good marketing tactic.
No, it doesn't, but the quality of the "opposite" is rarely a relevant indicator – if you tried to recruit people into the pro-choice movement, you'd have a far harder time if you called it the "anti-life" movement.