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It was politically favourable to have a progressive-leaning appearance during the current US administration. They're expecting for Trump and the alt-right to win this election, and they're adapting to the new landscape. Luckily for them it will be easier to align to their actual values this time around /s.

I doubt they ever expected for these programs to work, like Shell never expected for their wind farms to bring any actual profit[1]. It was mostly a marketing expense. Can we call it... Progressive-washing?

[1]https://www.power-technology.com/news/shell-jobcuts-offshore...



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