You mean just like every other business book? :)

Perhaps although I think there are more gems in this book (and Druckers for that matter) than in most other books.

He talks about something less trivial and fundamental about innovation which I don't think most other books I have read do.

You can also listen to this: http://itc.conversationsnetwork.org/shows/detail135.html

A great speech he did a while back which sums up his opinion.

> You mean just like every other business book? :)

Yeah. I had a site doing summaries for those for a while, and the percentage of them like that is fairly high. He's definitely a bright, interesting guy, who seems like the 'real deal', and not just some 'guru' kind of self-promoter. However, that book really can be compressed into a brief summary.

I have the same feeling. This is not somewhat disturbing?

I think it's due to the fact that you can't really sell a 10 page book, so even if the idea would fit in one, you have to fluff it out to make a real book out of it.

The one page summary only works if you already believe it. The rest of it describes the research methodology that led to the disruption theory. He goes through many industries (OTOMH, disk drives, steel mini-mills, and ditch digging machines plus many more) to show how a new, worse technology served some new market, gained a foothold and customer base to build from, then improved to the point where it displaced the incumbent.

Think of PCs vs workstations, the iPhone vs Blackberry (the iPhone was a terrible smartphone according the the market in 2007, i.e. heavy email/business users), etc.

FWIW, I think the sequel, The Innovator's Solution, is a more useful book.