Reminds me of the Priiiiillll debacle: https://heideblog.com/2011/05/12/eine-abstimmung-fur-raserei... (the title is in German and is unconnected)

TL; DR: washing-up-detergent maker Pril does online competition and promised to put the winning design on shelves, the design that got most votes: https://heideblog.com/wp-content/uploads/2011/05/screen-shot...

Somewhere online there's a pic of these things on the shelves/they did make them as collectibles.

If I saw that Peil design on store shelves I’d likely buy it, so it likely worked quite well as a limited edition. Really click the line and ask yourself if you’d do the same. https://heideblog.com/wp-content/uploads/2011/05/screen-shot...

The inherent issue with these campaigns is the select for initial response not how long you’re going to like some design.

I’d buy it. I love stuff like that.

Boaty McBoatface is the most famous boat behind the Titanic, so it definitely worked.

That is awesome.