You're right, but I think that's exactly what MSFT needs.
> "Look at Instagram. Cozy and nostalgic polaroid filters."
Microsoft is an enterprise and productivity tools company, first and foremost. They build platforms, and their chief value proposition is still "getting shit done for people and businesses", which is a far cry from the "share personal moments" of Instagram or "stylish, sexy" of Apple.
Whatever brand they take needs to reflect this. Right now their brand reflects "corporate, staid, boring, completely uninnovative", but perhaps that uber-sleek, coldly professional look is exactly what they need.
After all, we know Microsoft doesn't stand a chance going toe to toe with Apple, playing by Apple's rules (cute, emotional, nostalgic, soft). Changing the rules is pretty much all they've got going for them.
> "Look at Instagram. Cozy and nostalgic polaroid filters."
Microsoft is an enterprise and productivity tools company, first and foremost. They build platforms, and their chief value proposition is still "getting shit done for people and businesses", which is a far cry from the "share personal moments" of Instagram or "stylish, sexy" of Apple.
Whatever brand they take needs to reflect this. Right now their brand reflects "corporate, staid, boring, completely uninnovative", but perhaps that uber-sleek, coldly professional look is exactly what they need.
After all, we know Microsoft doesn't stand a chance going toe to toe with Apple, playing by Apple's rules (cute, emotional, nostalgic, soft). Changing the rules is pretty much all they've got going for them.