I think he is suggesting that this move has favorable PR optics for the incoming administration. Making it appear like a conservative victory may give them some slack or earn them some favors.
Is it not a conservative culture-war victory designed to earn favors? There is no external evidence of this having been anything other than a contingency around November 6 of last year, so it's hard to definitively say it's one or the other.
> The Texas thing sounds like PR but isn't really given their huge offices in Austin
That distinctly smells like pork barrel politicking: we're moving jobs from Commiefornia to your great state, and if your criminal [1] state AG sues us again over this function, he'll be putting Texans out a job.
1. Allegedly. Meta wouldn't dare call him thar, but he agreed to 100 hours of community service and paying restitution to those he allegedly defrauded to avoid a trial.