They don’t publish detailed numbers (they’re very secretive about it, and whatever they do share is likely influenced by the looming ban so it not be trusted).
However, estimates suggest that their U.S. revenue is around $10 billion, while their worldwide revenue is approximately $12 billion.
Maybe not by 90% but by a significant amount. Just doing a quick google for the userbase of TT by country and the US is the largest market with ~113M users [1]. What would happen to any company if their largest userbase just vanished overnight?
Then why are they serving 93% of their customers, especially when there is low overlap between those users? 90% of the american feed was american tiktoks.
