So much corporate branding has gone flat, boring and sterile. There's also guaranteed to be a backlash at some point, with flashy logos and bright colours. It's a pretty good way to stand out at least. Take Mozilla, they went bland, boring, now they're adding a "fun" ASCII lizard. Just embrace the old half-ugly red Godzilla-like lizard, it's fun, distinct, has a history and it's perfectly fine.
We lost pretty much all of the playfulness of the late 90s, early 2000s as companies are playing it increasingly safe. I'd love to see some of it come back, but also businesses segment more. There's no reason a toy store should have the same bland corporate identity as a bank, nor should an investment firma adopt the identity of a record company (or vice versa).
We lost pretty much all of the playfulness of the late 90s, early 2000s as companies are playing it increasingly safe. I'd love to see some of it come back, but also businesses segment more. There's no reason a toy store should have the same bland corporate identity as a bank, nor should an investment firma adopt the identity of a record company (or vice versa).