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That would be my instinct as well. What's the ARPU for a mobile app? Some are strong, I'm sure, but it wouldn't shock me if the number is in the $0-$10 range for a lot of them.

If your mobile app revenue is a steady $1-5m a year, then that's a fine business for you, but I doubt a traditional VC would want in unless you have a plausible reason you can grow 100x.

And even if a VC were interested, I'd hope most people don't take the money. Because now instead of just pocketing steady income and building up a war chest or a retirement fund, you've strapped yourself onto a rocket with "100x or bust" painted on the side. With the odds in favor of "bust".



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