>Why is it so obvious to you that these likes are 'cheaper'?
I was thinking the same thing. Maybe it's not so much that people in India click a like button ten times as much, but that more people in India get to see the ads.
I assume Facebook somehow reserves ad space for you, but since many more people advertise in the UK, they can only show the ad to the target audience every 1 out of 100 page views, while it might be 10 out of 100 in India.
If you advertise in India and the UK at the same time, Facebook will probably reserve a lot more slots in India, because that's cheaper for them. If they want to maximize their revenue, it would be smart to sell the sought-after UK slots to companies that can pay a lot. Indian likes are cheaper because more people want to advertise in the UK but there are fewer slots, so UK likes become more expensive.
I was thinking the same thing. Maybe it's not so much that people in India click a like button ten times as much, but that more people in India get to see the ads. I assume Facebook somehow reserves ad space for you, but since many more people advertise in the UK, they can only show the ad to the target audience every 1 out of 100 page views, while it might be 10 out of 100 in India. If you advertise in India and the UK at the same time, Facebook will probably reserve a lot more slots in India, because that's cheaper for them. If they want to maximize their revenue, it would be smart to sell the sought-after UK slots to companies that can pay a lot. Indian likes are cheaper because more people want to advertise in the UK but there are fewer slots, so UK likes become more expensive.