Sometimes the competition does it just right and you have to make it "more similar". Many times in this case.
Sometimes the competition does it better but not necessarily the only right way, for example the email indicator on slide 20. In that case the directive suggests another way of improving the interface.
Whoever wrote this document did not want the devices to be too similar:
Strong impression that iPhone's icon concept was copied. Directions for improvement: Remove a feeling that iPhone's menu icons are copied by differentiating design. (last slide)
Wish they did that before putting the phone on the market...
Sometimes the competition does it better but not necessarily the only right way, for example the email indicator on slide 20. In that case the directive suggests another way of improving the interface.
Whoever wrote this document did not want the devices to be too similar:
Strong impression that iPhone's icon concept was copied. Directions for improvement: Remove a feeling that iPhone's menu icons are copied by differentiating design. (last slide)
Wish they did that before putting the phone on the market...